If your business isn’t already using video marketing, you should get on board this year. Having had the impression of being stupefied for years by television and social networks. 1) The emergence of new conversational platforms, 3) The monetization of instant messengers, which have become central. Youtube, Twitch, TikTok, Discord and even Fortnite become new hubs this time focused on the use of video, audio or video games. This year, however, we have noticed a growing desire on the part of brands to commit to the planet, to people, to better meet their aspirations. In this article, we provide an overview of this scholarship and identify some current trends in the field, including gender and leadership, mindful communication, and digital leadership. Cloud services. So, as you can see, things are moving fast in the digital marketing world. The trend towards more personalized communication isn’t entirely new. Still, “it is the uses that have truly evolved to leave opportunities for social commerce. Sometimes, the best ROI comes from a good old interruptive message that makes the audience laugh. Everything from providing weather reports to automating some basic customer support functions can be easily handled by sophisticated software. According to data provided by Jumpshot on over a billion queries, the number of searches “zero-click” done on Google (by US users) has increased steadily over the past three years (+12 % compared to the first quarter of 2016). Just like last spring, Fitbit, a specialist in the connected coach watch, offered fitness programs directly integrated into a chatbot. Soon all sites, services or digital content brands will also be judged by consumers with the prism of their carbon footprint. While it is by no means struggling, it’s clear that Facebook is losing ground with the younger demographics, who tend to prefer the more visual, interactive experiences offered by Instagram, Snapchat, and the rising star, TikTok. ... Top WordPress Web Development Trends for 2020 and 2021. In a mobile-mad world, people are watching more video than ever before, using smartphones to watch and share videos about everything, learning more about brands, and what they have to offer. Instagram’s meteoric rise has already seen it pass one billion users, an impressive achievement. A study conducted by SEO specialist using data collected by Jumpshot * (marketing analysis company) showed that users click less often on search results of the California engine because, in most cases , the preview displayed by Google contains the answer to their query. With Instagram, whose influencers are questioned, where the “likes” could be hidden and where the commitment is down, and Snapchat that just returns to growth (+ 13 million new daily users in three months , Ed), it’s a safe bet that 2020 will be the year of TikTok “. On the positive side, it seems more companies are waking up to the importance of internal communications and effective communication practices. Local / SMB. This has become a trend confirmed by Zuckerberg: the growth of interactions on the platform is now seen through private exchanges, via couriers and groups, in contrast to a disengagement on public flows. Ten Key Digital Trends for 2020 What Marketers Need to Know in the Year Ahead. Communities on social media 3. Facebook is conquering the monetization of private conversations. “, This trend is a response to the frantic race to visibility of recent years that has leached us all. Companies all rely on technological solutions that fluidify these experiences (augmented reality, app, VR), “but in doing so, we are making the customer experience a convenience, a banality. Not a trademark post on Instagram without the mention “See the products” which then redirects to their e-shop. If you don’t adapt, you’ll surely be left behind. For the past ten years, new technological and digital solutions have been used to “renew brand storytelling,”. 50% + of … 4. In a world gone mad for mobile, arguably one of the most significant digital marketing trends of 2020 is the dawn of 5G technology, or fifth generation of mobile technology. Nowadays, consumers want this type of memorable, fun content from brands, as it helps them feel more connected to the company. Internal Communication Trends for 2020. The difference is that it is pure and addictive content that is separate from any pre-existing interest. Digital Marketing Trends for 2020 Karen Twomey January 6, 2020 0 As the clock ticked down on not only another year, but a whole decade (2020…how old are we all feeling now?! Richard Horvath January 14, 2020. Instagram has also launched “Instagram Checkout that allows you to make purchases without leaving the platform. So, with businesses and customers keen for more involvement with chatbots, this is sure to be one of the fastest-growing digital marketing trends in 2020. In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Major Digital Communication Trends 2020 include mobile communication of employees, increased authenticity to combat security risks and Data-driven decision making approach. With some real players in the industry challenging the Facebook & Instagram juggernauts we are excited to see what happens. The content factory is the industrialization of the professions of the image to the services of these new stakes and problems. Every year, new tools and technologies emerge, meaning that we need to follow the latest trends to compete in the market. Top 5 Communication Technology Trends That Will Shape 2020 In recent years, we have seen a wave of innovation and improvement in the field of communication … This rapprochement will be just as much a field of transactional and conversational opportunities for the brands as a “rampart at the risk of dismantling against the backdrop of a monopoly in the US,”. (This post was first published in December 2018 and has been updated for 2020). Still, marketers should be more cautious with who they are trying to connect with and make sure their target audience is still on Facebook. Leadership Studies. SEO is far from dead. “Today, many platforms are truly engaging in social commerce and this trend is here to stay.” A trend now known as “shoppable posts”. We researched different leaders in the sector to find out what they think is the next trend in digital communication to come. Top Digital Marketing Trends for 2020. Not too long ago, AI and chatbots, in particular, were perceived as a threat for customer service reps. This has become a trend confirmed by Zuckerberg: the growth of interactions on the platform is now seen through private exchanges, via couriers and groups, in contrast to a disengagement on public flows. Marketing: Get Back to *People* 1 min read. According to Outgrow, 93% marketers rate interactive content as highly effective at educating the buyer. When a person performs a text-based search, the screen displays the results one page at a time. Fortunately, there are solutions to improve the energy balance of digital productions: green accommodation, clean code, eco-design of sites, carbon offset of video productions, etc. Advice from Google is that “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”. At the time, it is clear that the feature was boring. Messaging apps allow companies to reach a broad audience with short, personalized texts. According to a 2018 Social Trends survey from Hootsuite, 46% of respondents said they were already implementing social videos with another 26% planning to in 2019. It's essential for future digital marketers to really look at who their target market may be because Facebook may be very unsuitable for some campaigns, especially as it continues to trend downwards with younger people. 63% of online consumers are more likely to return to a company website if it has a live chat option, hammering home the need for companies to take this channel seriously. The good news is that Forrester predicts that 25% of brands will have significant advances in the quality of their customer experience in the year 2021. Bots allow users to get personalized, focused interactions without pulling too much from limited human resources. All Rights Reserved. It’s going to grow among advertisers, it’s obvious. When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, this can be very effective. A trend emerges, even if it’s been 15 years that attempts to implement a trade feature are taking place. Facebook is no longer the kingpin in the social media world. But people don’t. He recalls Greenpeace’s “Clicking Clean” report, evaluating the energy performance of the world’s leading digital players. With the monetization of platforms, we see the opportunity for advertisers to move from “a role of product supplier to that of a service provider. 80% of businesses claim they want to start using chatbots this year. Another trend that will not surprise anyone, the audio and especially the podcast. These trends call on brands to a new way of communicating around their identity. Five technology + trends changing digital marketing in 2020 . 3. There is a need for digital advertising creation. 9) Google’s no-click and the end of SEO traffic generator … but visibility generator. When you consider the benefits, it’s easy to understand why: Tidio research from January 2020 found that 43% of consumers prefer to message an online chatbot rather than to phone customer service centers when communicating with a brand. It is now necessary to combine the best of creative advertising and ultra-personalised marketing: The more sophisticated marketing is, the more we can become efficient from a profitability point of view: the money you earn in click rate performance is not absorbed by the time needed for customisation. It first appeared on the radar a couple of years ago. They divert users to platforms that attract a lot of attention and generate a sort of intellectual pollution, a permanent snacking. Social messaging apps aren't just for staying in touch with friends and family. Conducting a voice search, for example, is very different from typing a query, particularly in the results. 70% of consumers have shared a brand’s video. 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